CREATIVE HYBRID ·
BRAND DESIGNER & SHOPIFY BUILDER

Bridging the gap between distinctive visual identity systems and high-converting e-commerce engineering from Lagos, Nigeria.

Yes, I actually exist outside of Figma and Shopify code editors (even if my daily screen time stats might suggest otherwise).

I’m Selim Abdulsalam, founder of Oasis Creations. For 5+ years, I’ve operated at the sweet spot where brand storytelling meets functional technical architecture. On the design side, I build modular brand identities, custom typography systems, packaging suites, and high-converting ad collateral. On the development side, I architect custom Shopify storefronts—crafting bespoke Liquid sections, international multi-currency purchasing, and frictionless checkout funnels.

Top Rated on Upwork with a 100% Job Success Score and consistent 5.0-star client reviews, I pride myself on clear communication, technical transparency, and organized design handoffs that marketing teams can actually execute.

When I’m not pushing pixels or debugging code, you’ll probably find me exploring open-world strategy games, baking pastries and cooking up spicy Nigerian dishes, or binge-reading martial arts manhua and webtoons with a cold Berry Blast.

SOFTWARE & TOOLS

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Shopify & Liquid
  • WordPress
  • HTML & CSS
  • Canva

SPECIALISMS

  • Brand Identity & Design Systems
  • Shopify & E-Commerce Architecture
  • Full-Stack Web & Backend CMS Integrations
  • Packaging & Print Production
  • UI/UX & Interactive Web Design
  • Technical SEO & Conversion Optimization
  • Social Media & Advertising Systems